02. Juli 2020

Culture shock Germany. Understanding how to do business with the Germans is often a significant challenge for many companies entering the German market. Traditional British and Irish indirectness can be a real problem for your want to be German partner. Whereas Germans tend to value explicit and direct communication, the Brits and the Irish typically practice an indirect and more implicit style of communication. The result is often confusion, misunderstanding and failure to close the deal.

22. Juni 2020

Many small and medium size companies shy away from the challenge of entering the German market and miss out on huge opportunities as a result. To be successful in Germany, it is important to understand the psyche, in other words, to understand how Germans tick. In this post, the first in a series of six, we will look at the concept of order, or “Ordnung” as the Germans call it and understand why it is central to everything that happens here...